Web Companies at Cannes: Wither AOL?

  |  June 25, 2009   |  Comments

All the major Web companies have a presence, however reduced, at the Cannes Lions festival this year

Yahoo's beach clubAll the major Web companies have a presence, however reduced, at the Cannes Lions festival this year. All except one that is.

By far the most visible of the Internet giants is premier sponsor Microsoft. There's a Microsoft lounge, Microsoft-sponsored sessions, a Microsoft beach club, two Microsoft Surface tables, and a big flippin' Microsoft sign plastered onto the front of the Palais. As if that all weren't enough, Steve Ballmer won Media Person of the Year last night.

Google is here too. A YouTube cocktail bar on the lower level is giving away watermelon zingers and smoothies. There's also a YouTube booth of sorts, near much of the mounted work. Google's Eric Schmidt will be here Friday.

Yahoo's approach is perhaps most unique, if scaled back from previous years. The company is giving away branded flip-flops from a Yahoo Loves Creatives" truck that's been puttering up and down La Croisette all week, and it hosted a beach luncheon this afternoon.

AOL is the one Web media heavy-hitter that appears not to be in Cannes at all. No one ClickZ spoke with had seen hide nor hair of the company or its execs. That's perhaps understandable in light of the upheaval at the soon to be spun-off Time Warner unit. Yet at a time when AOL is eager to revamp its image with the ad community, skipping this party seems like a missed opportunity.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...