Just what you've been hoping for -- a programming guide for your phone. The SmartVideo Entertainment Program Guide launches today from Action Engine Corp
Just what you've been hoping for -- a programming guide for your phone.
The SmartVideo Entertainment Program Guide launches today from Action Engine Corp. According to the company, it "lets consumers quickly search for television programming from the company's large library of live mobile television and video-on-demand, including ABC News, CNBC, DIC, Fox Sports, ifilm, NBC Mobile, The Weather Channel, and more."
Says compay EVP Jim Souders, "Action Engine is focused on making sure that consumers don't get frustrated trying to find and access that media. Our mobile search technology lets consumers discover services, like television programs, music videos, and news images, with dramatically fewer keystrokes and trips to the network than competitive offerings."
So far, the platform is only available for Windows Mobile devices, but compatibility with more devices is promised for later this year.
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Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
Gartner Magic Quadrant for Digital Commerce
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Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT