Just what you've been hoping for -- a programming guide for your phone.
The SmartVideo Entertainment Program Guide launches today from Action Engine Corp. According to the company, it "lets consumers quickly search for television programming from the company's large library of live mobile television and video-on-demand, including ABC News, CNBC, DIC, Fox Sports, ifilm, NBC Mobile, The Weather Channel, and more."
Says compay EVP Jim Souders, "Action Engine is focused on making sure that consumers don't get frustrated trying to find and access that media. Our mobile search technology lets consumers discover services, like television programs, music videos, and news images, with dramatically fewer keystrokes and trips to the network than competitive offerings."
So far, the platform is only available for Windows Mobile devices, but compatibility with more devices is promised for later this year.
Can advertising and sponsorship models be far behind?
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
December 12, 2013
1:00pm ET / 10:00am PT