The new head of new media for the Republican National Committee knows Web video. Todd Herman, the RNC's just-named New Media Director was with Microsoft till 2007; there he served as GM media strategy and monetization for MSN. According to an RNC press release, he "wrote the initial strategy and business plan for [the] MSN Video Product Unit."
I'm sure what observers will be wondering now is can this guy operate in the world of politics? And, what exactly does the head of new media at the RNC do anyway? Is it the same role as Cyrus Krohn, the RNC's former cyber strategist, held until recently
Maybe Herman's outside-the-beltway roots will be seen as a plus among people who liked Krohn for the fact that he was more a tech guy than a mere party guy. But don't think he's apolitical. Apparently he was a radio talk show host in his younger years and his show assisted in toppling House Speaker Thomas Foley '94.
If anything, the move seems to indicate RNC Chairman Michael Steele is dedicated to pushing the RNC toward a digital-centric future.
"Todd brings the kind of outside of the beltway, real-world experience to Washington D.C. and to our party that we need as we reclaim the lead in the use of digital media to communicate with America," noted Steele in the release.
According to the press release he is a "Christian, husband and father."
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
December 12, 2013
1:00pm ET / 10:00am PT