Myers Bullish on Online Growth

  |  October 14, 2008   |  Comments

Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast . While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking robust 60 percent growth in mobile marketing. The forecast breaks advertising and marketing spending down into every conceivable channel, from satellite radio to trade show spending

jack myers.jpgLongtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast.

While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking robust 60 percent growth in mobile marketing.

The forecast breaks advertising and marketing spending down into every conceivable channel, from satellite radio to trade show spending. It's well worth a read.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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