Following several recent departures from the Web publishing giant, Yahoo Media Group CFO Mike Weetman has left the firm to serve as COO for small production outfit BermanBraun, a company founded by ex-Yahoo Media Group head Lloyd Braun
Following several recent departures from the Web publishing giant, Yahoo Media Group CFO Mike Weetman has left the firm to serve as COO for small production outfit BermanBraun, a company founded by ex-Yahoo Media Group head Lloyd Braun. Also this month Media Group exec Geraldine Martin-Coppola ditched Yahoo for a gig as head of interactive for BermanBraun.
According to AdWeek, Weetman will also serve as CFO and head of business development at his new digs.
Of course, all this comes as Yahoo, yet again, announced another deck shuffle. The latest one involves the introduction of a Global Partner Solutions division to handle ad formats and sizes, marketing and other ad related stuff, along with the departure of senior exec Greg Coleman. Yahoo Publisher Network head Hilary Schneider will lead the new division. She, too, has seen a change or two to her title since she started with the firm.
The fact that the company continues to switch up its lineup as senior staffers exit indicates it's focused on change. Of course, to observers -- and I'm sure people working within all these morphing departments -- it's becoming a little too reminiscent of that old Abbott and Costello bit.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT