Digital Marketing Remainders

  |  January 24, 2006   |  Comments

Noteworthy from the past couple days... Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel's Reader's Choice Awards. A Generation Serves Notice: It's a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers

Noteworthy from the past couple days...

Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel's Reader's Choice Awards.

A Generation Serves Notice: It's a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers. As David Card notes, this one does a good job of describing the implications of media fragmentation in market research terms.

The Seattle Post-Intelligencer kills dayparting on its site. The move has only to do with content layout, but the thinking behind the decision certainly has ad implications. (via)

Big Film Festival Focuses on Small Screen. A Sundance panel on mobile distribution of films.

180solutions Spyware Practice Far From Perfect. The Center for Democracy & Technology complains to the FTC that the company has "deliberately and repeatedly" engaged in illegal and unethical spyware practices.

SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

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