A WSJ.com piece (subscription only) today has a great sentence about how the carmaker's marketers are trying to inspire passion for their vehicles:
If the old Camry was the platonic friend -- respectable, reliable, unexciting -- the new version wants to be the hot date -- bolder, sportier, worth blogging about.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
December 12, 2013
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