The Hills Eye MySpace.com

  |  March 8, 2006   |  Comments

Fox Searchlight creeps in at midnight tonight for a roadblock on MySpace.com to promote the retooled Wes Craven classic, "The Hills Have Eyes." The pic opens tomorrow. The day-long promo is biggest campaign on the social networking site, ever. "Taking over MySpace, the second most viewed site on the Internet, as the exclusive advertiser the day before our film opens is an incredible opportunity and exciting way to celebrate the release of "The Hills Have Eyes," Peter Rice, president of Fox Searchlight Pictures, said in a statement. Given the pic's tagline is "The lucky ones die first," this is kind of a bold move for MySpace, which has very recently been plagued by (and defensive about) all kinds of safety concerns , even if the site's demo for this teen release is right on target.

ViewMedia-1.jpg Fox Searchlight creeps in at midnight tonight for a roadblock on MySpace.com to promote the retooled Wes Craven classic, "The Hills Have Eyes." The pic opens tomorrow.

The day-long promo is biggest campaign on the social networking site, ever.

"Taking over MySpace, the second most viewed site on the Internet, as the exclusive advertiser the day before our film opens is an incredible opportunity and exciting way to celebrate the release of "The Hills Have Eyes," Peter Rice, president of Fox Searchlight Pictures, said in a statement.

Given the pic's tagline is "The lucky ones die first," this is kind of a bold move for MySpace, which has very recently been plagued by (and defensive about) all kinds of safety concerns, even if the site's demo for this teen release is right on target.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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