More on MSN's Live Coverage of the Apple Drop

Zachary Rodgers | December 30, 2005 | 0 comments

We already ran our story, but I just picked up a few extra details on MSN's live Web coverage of Times Square tomorrow night. My questions, their answers:

How many streams did you have last year? Roughly 10,000.

How often will the ads appear? In the main feed, we will run four :30s an hour.

How is the advertising priced... per impression or a sponsorship model? Per impression.

How many advertisers has MSN signed? Two or three

How will the ads be targeted? There’s no geotargeting of these ads.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.