Home
Pamela Parker

The end of the Gawker/Yahoo Experiment

  |  July 19, 2006   |  Comments

Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing. Why? Not enough traffic, a mismatch in audiences, and maybe, just maybe, Gawker site Valleywag's constant harping on Yahoo exec Lloyd Braun.

Coincidentally, Denton says the bottom-of-post Google AdSense text links, which the company has been testing on Gizmodo, are performing well enough to integrate further across the network.

ClickZ Academy e-Learning June Sale ClickZ Academy e-Learning June Sale JUNE SALE! Save 15%*
Save on all e-learning certification courses, including: SEO, Social Media, Online Marketing Foundation, Web Analytics and more. Enter CZAJU at checkout ›
Offer expires June 30. *Discount not applicable on SES Online products.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

RELATED READING

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. 6 Social Media Marketing Tips for First-Time Entrepreneurs
  2. Tweets Worth $20.37 on Average
  3. Twitter Offers Free Analytics for All Users
  4. Caesars Entertainment Unifies Digital Properties and Business Practices
  5. IMW2013: Context, Not Platform, Key to Reaching Consumers

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy