Finally, a Digital Agency Buys a Traditional One

Zachary Rodgers | June 17, 2009 | 0 comments

What we're reading this morning:

-Sapient to Acquire Nitro Group (Wall Street Journal) I've been waiting years for this to happen. Not sure this is really the first, but I do believe it's the first of any size. Deal is worth approximately $50 million.

-Recession Could Leave Digital Ads in Stronger Position (New York Post) Category will claim nearly 20 percent of ad spend as others permanently decline, PwC finds.

-More MySpace Layoffs to Come... Overseas (TechCrunch) More than a hundred staffers will be cut at the company's international offices, according to unnamed sources in this report.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.