It's not news to readers of ClickZ that the Internet is bringing about seismic change in the media world, but here's more confirmation (via Reuters) from a talk by WPP Group's Sir Martin Sorrell at the UK Internet Advertising Bureau shindig.
"There are major changes and we don't understand the speed and scale at which they're taking place," Reuters quoted Sorrell as saying. "I think there's a certain amount of panic among media owners....Most of these companies, ours included I suppose, are run by 50- or 60-year-olds who have trouble getting it, and who really don't want to see change on their watch."
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
December 12, 2013
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