I thought this was worth noting. I was visiting the Wharton Business School's Knowledge@Wharton site and spotted this ad for Microsoft's ExecTweets. The Microsoft-sponsored ExecTweets site. launched in March, was developed by Microsoft and Twitter along with social media and ad company Federated Media.

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

June 6, 2012
1:00pm ET / 10:00am PT
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