In a move that has implications for corporate bloggers, blog publishers and blog advertisers, RSS feed management company FeedBurner will today announce the purchase of Blogbeat , a blog measurement firm
In a move that has implications for corporate bloggers, blog publishers and blog advertisers, RSS feed management company FeedBurner will today announce the purchase of Blogbeat, a blog measurement firm. The companies aren't disclosing the financial terms of the deal. FeedBurner plans to integrate the Blogbeat analytics platform into its own free feed measurement system by the fourth quarter of 2006. Next year, the combined company will begin to offer fee-based services.
Interesting to see FeedBurner, which has played exclusively in the feed space up until now, get into blog metrics. It makes sense in some ways, in that the same marketing person is likely to have responsibility for feeds and the blog. However, you'd think most larger publishers would already have blog analytics as part of their overall Web analytics platform.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT