Absolut Behind Miracle Anti-Michael Jackson Drug Viral

  |  July 25, 2008 

KW.jpgEver seen a spoof ad on the NYC subway?

No? That's what I thought.

Which is why my mind got bent six ways when I noticed BeKANYE yesterday on the downtown R train. Value proposition: two fizzy tablets dropped in water transform you from a white guy with receding chin and hairline into...well, Kanye West.

I couldn't find it online, but a friend did this morning. Funny thing is this afternoon, at the offices of a major publication, someone had tacked a digital printout of the subway print camapign to their monitor. This at least confirmed I had not been hallucinating of the subway (always a possiblity in +90 degree heat).

Absolut's the culprit, mocking direct and infomercials.

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ABOUT THE AUTHOR

Rebecca

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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