Talk about embracing interactivity and Web culture. John Battelle's Federated Media Publishing has created an ad executive (named Lovisa Tackleberry) and an office in virtual world Second Life. They're taking payment in the in-game currency, Linden Dollars, which can easily be coverted to U.S. dollars.
The company is wrapping up a deal with its first client, an in-world fashion designer who's paying L$13,500 for ads.
New World Notes, FM VP of sales Chas Edwards and FM's official blog are reporting the news.
Aside... we reported about an ad agency that set up shop in Second Life a while back.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
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