Talk about embracing interactivity and Web culture
Talk about embracing interactivity and Web culture. John Battelle's Federated Media Publishing has created an ad executive (named Lovisa Tackleberry) and an office in virtual world Second Life. They're taking payment in the in-game currency, Linden Dollars, which can easily be coverted to U.S. dollars.
The company is wrapping up a deal with its first client, an in-world fashion designer who's paying L$13,500 for ads.
New World Notes, FM VP of sales Chas Edwards and FM's official blog are reporting the news.
Aside... we reported about an ad agency that set up shop in Second Life a while back.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT