Mobile Phones: Key to Ad Metrics?

  |  August 10, 2007   |  Comments

A Seattle-based company called Pelago filed this week for a patent regarding pay-for-visit advertising based on visits to physical locations." The patent covers a system that picks up various short-range wireless technologies like Bluetooth, ZigBee, RFID and other standards to track when a consumer enters a physical retail location after viewing an ad on a cell phone, computer, or other device

A Seattle-based company called Pelago filed this week for a patent regarding pay-for-visit advertising based on visits to physical locations." The patent covers a system that picks up various short-range wireless technologies like Bluetooth, ZigBee, RFID and other standards to track when a consumer enters a physical retail location after viewing an ad on a cell phone, computer, or other device. The patent also covers calls made in response to an advertisement.

The company Web site lists Kleiner Perkins Caufield & Byers, Trilogy Equity Partners, and Bezos Expeditions as investors. It's reported Pelago raised $7.4 million.

Via: Slashdot

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...