Most Highly-Targeted Message of the Entire Presidential Campaign?

  |  September 26, 2008   |  Comments

The Great Schlep has launched with this genuinely funny -- and impactful -- video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama. Sponsored by JewsVote.org, the microsite offers all the ammunition anyone would ever need to convince Zadie and Nana to vote Obama, down to a talking points PDF download addressing topics such as "He’s Black! Let’s talk about it!" The viral traction seems to have already kicked in - the video's featured on Time magazine's Web site and is making the forward-to-a-friend rounds. Sarah Silverman, meanwhile, has got my vote as the next Obama Girl.



The Great Schlep
has launched with this genuinely funny -- and impactful -- video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama.

Sponsored by JewsVote.org, the microsite offers all the ammunition anyone would ever need to convince Zadie and Nana to vote Obama, down to a talking points PDF download addressing topics such as "He’s Black! Let’s talk about it!"

The viral traction seems to have already kicked in - the video's featured on Time magazine's Web site and is making the forward-to-a-friend rounds.

Sarah Silverman, meanwhile, has got my vote as the next Obama Girl.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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