Chances are, if you're in NYC, you've spotted a lot of ads for Mike Bloomberg online in recent months. As part of the multimedia ad onslaught to re-elect the mayor for a third term, his campaign has placed ads on Facebook and across ad networks like Google's AdSense.
Lately, I've seen ads for Bloomie in online ad and Internet biz trade pub RSS feeds. But today I saw an extra special, extra-targeted ad for the mayor featuring Yankees catcher Jorge Posada. The ad turned up in my news reader in an uncharacteristic Silicon Alley Insider post about last night's Yankees/Angels game umpiring mishaps.
Was this creative part of the business audience-targeted buy, the baseball audience-targeted buy, or both? It's not clear. And frankly, the multiple attempts I've made to reach the campaign in the past months have been futile.
Still, despite my dismay as a die-hard Mets fan that our biggest adversaries -- Phillies and Yankees -- are close to making the World Series, I can't help but appreciate it when my online advertising, politics and baseball worlds collide.
You've gotta wonder, though, will the Posada ad be a liability, dissuading Mets fans from voting for Bloomberg? Or worse -- and I'm only half-serious on both these points -- all those Yanks fans angered by Posada's hapless base running last night?
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014