Yanks' Posada Endorses Bloomberg in Web Ad

  |  October 21, 2009   |  Comments

Chances are, if you're in NYC, you've spotted a lot of ads for Mike Bloomberg online in recent months

ClickZ News - Politics & AdvocacyChances are, if you're in NYC, you've spotted a lot of ads for Mike Bloomberg online in recent months. As part of the multimedia ad onslaught to re-elect the mayor for a third term, his campaign has placed ads on Facebook and across ad networks like Google's AdSense.

Lately, I've seen ads for Bloomie in online ad and Internet biz trade pub RSS feeds. But today I saw an extra special, extra-targeted ad for the mayor featuring Yankees catcher Jorge Posada. The ad turned up in my news reader in an uncharacteristic Silicon Alley Insider post about last night's Yankees/Angels game umpiring mishaps.


Bloomberg-posada



Was this creative part of the business audience-targeted buy, the baseball audience-targeted buy, or both? It's not clear. And frankly, the multiple attempts I've made to reach the campaign in the past months have been futile.

Still, despite my dismay as a die-hard Mets fan that our biggest adversaries -- Phillies and Yankees -- are close to making the World Series, I can't help but appreciate it when my online advertising, politics and baseball worlds collide.

You've gotta wonder, though, will the Posada ad be a liability, dissuading Mets fans from voting for Bloomberg? Or worse -- and I'm only half-serious on both these points -- all those Yanks fans angered by Posada's hapless base running last night?

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...