Dana Todd: (News)Force of Nature

  |  October 2, 2008   |  Comments

Chair of SEMPO , partner in Sitelab , Dana Todd continues to be something of an interactive marketing force of nature

dtodd.jpgChair of SEMPO, partner in Sitelab, Dana Todd continues to be something of an interactive marketing force of nature. And now, she's one of the founders of a new advertising/PR hybrid play called Newsforce.

The newly-founded company places press releases - in their entirety - in premium ad positions on major publisher sites. Really major publisher sites, like WashingtonPost.com, USA Today, Time, and Slate.

As you'd imagine, Newsforce gets the PR game. Naturally, they're already generating their own media coverage.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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