Forbes.com Picks Podbridge's Tools

Zachary Rodgers | September 25, 2006 | 0 comments

Advertisers looking for an opportunity to sponsor a podcast, but who also want the backing of a big brand can look no farther than Forbes.com. Podbridge will provide its audience measurement tools and ad insertion services for Forbes.com's audio and video podcasts.

Podbridge's tools can tell advertisers how many times a podcast is viewed or listened to, in addition to the number of times it was downloaded, with breakdowns by audience demographics.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.