Wired's Anderson and Time's Quittner on Single-Sponsor Content

  |  September 18, 2008   |  Comments

"It's a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor." -Josh Quittner, Editor-at-Large, Time Inc. "I'm over that." -Chris Anderson, Editor-in-Chief, Wired magazine


"It's a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor." -Josh Quittner, Editor-at-Large, Time Inc.

"I'm over that." -Chris Anderson, Editor-in-Chief, Wired magazine.

The two conversed for an hour at OMMA today, touching on new ad models, Google Chrome and social news sites like Digg.

Josh Quittner & Chris Anderson

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ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

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