Wired's Anderson and Time's Quittner on Single-Sponsor Content

"It's a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor." -Josh Quittner, Editor-at-Large, Time Inc.

"I'm over that." -Chris Anderson, Editor-in-Chief, Wired magazine.

The two conversed for an hour at OMMA today, touching on new ad models, Google Chrome and social news sites like Digg.