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Interesting occurence in Milwaukee this week. The city's newspaper, the Journal Sentinal, picked up (for an undisclosed dollar amount) MilwaukeeMoms.com, a site dedicated to parents of young children. The newspaper plans to merge the site with its own monthly "Metroparent" magazine. In operation since 2002, MilwaukeeMoms.com offers content, including a weekly syndicated MomTalk Radio podcast, and boasts an active discussion area, as well. The deal is interesting in that it makes complete sense for local newspapers to try to return to the center of community life, a position that's been usurped by online players.
Press release here.
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ABOUT THE AUTHOR
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
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