A few stories ClickZ's editors are reading: AOL Sues Advertise.com for Trademark Infringement Domain is called "confusingly similar" to Advertising.com
A few stories ClickZ's editors are reading:
AOL Sues Advertise.com for Trademark Infringement Domain is called "confusingly similar" to Advertising.com. (Domain Name Wire)
CBS, Pepsi Create Video Ad to Run in Print The ad world gets video-in-magazines. What's next, print-on-mobile? (AdAge)
A Second Chance for Second Life Big companies like Northrop, IBM Use Virtual World are reported to use the site for training and client meetings. (Wall Street Journal)
Washington Post Shuts Down Hyperlocal Site LoudounExtra.com will redirect to a page on WashingtonPost.com.
Craigslist Ad Leads to Harrassment Charge (StLToday.com)
iPhone apps are spyware: Panic! (ComputerWorld)
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT