Rebecca Lieb has commented in the past on how e-commerce sites are becoming agencies
Rebecca Lieb has commented in the past on how e-commerce sites are becoming agencies. They're also becoming publishers, in the "we sell advertising" sense. The latest example is Home Depot's announcement today that it will sell advertising on homedepot.com. This offering will consist of banner ads on the site and ads in e-mail newsletters. Both of these will point to advertiser-specific microsites including interactive demos, streaming video, and in-depth product content. Makes sense if, as Home Depot claims, homedepot.com "receives more traffic than any other online destination in the home and garden category". Moen has already signed up. Talk about reaching customers at the right end of the sales funnel. It's similar to the way eBay lets sellers buy advertising highlighting their own merchandise. (The last development we covered in this space was Guidester's expansion of its network.)
The WSJ has a short piece on this today which says only Home Depot vendors can participate in the program.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT