People who write comments, share photos, upload videos, and contribute to blogs have different motives for participating online, sometimes surprising their audiences. And don't assume those motives are all the same, warned Clay Shirky, author of " Here Comes Everybody " and keynote speaker at Search Engine Strategies San Jose, on Tuesday
People who write comments, share photos, upload videos, and contribute to blogs have different motives for participating online, sometimes surprising their audiences.
And don't assume those motives are all the same, warned Clay Shirky, author of "Here Comes Everybody" and keynote speaker at Search Engine Strategies San Jose, on Tuesday. He analyzed the technology and behavioral trends that are changing the way that people connect with each other -- and attempted to dispel assumptions about what motivates people to participate.
Take, for instance, the blogger who posted exclusive reports and photos about a coup in Thailand. "She's not a journalist, but she commits an act of journalism," Shirky said, adding that those reports earned her a following.
But when the same blogger wrote about her wish for a pink Hello Kitty mobile phone, some followers complained that she was going off topic.
How did the blogger respond to her critics? "She did something that most traditional journalists would not do. "She told those readers to buzz off," Shirky said, making the case that people who participate in social channels are not always motivated by the same reasons. "She's doing this because she's operating from intrinsic motivations."
Bottom line: "Amateurs are not sloppy professionals. They do things in different ways," he said.
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015