Heard about TiVo's new patent (actual patent link here )? The company's thinking about using RFID technology to personalize television viewing to the individual -- and not just the household -- level
Heard about TiVo's new patent (actual patent link here)? The company's thinking about using RFID technology to personalize television viewing to the individual -- and not just the household -- level. (This sort of ties into Rebecca's column published today.) One scenario the company describes is a user being able to carry their preferences with them when they stay in a hotel out of town.
Needless to say, the ad possibilities are intriguing (while the privacy implications are a little creepy). An advertiser could potentially target TV ads to particular individuals -- wherever they are -- based upon behavioral and preference data. TiVo "Showcases" could be delivered only to those most likely to be interested in them. Hmm...
[via the MIT Advertising Lab blog]
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.