Heard about TiVo's new patent (actual patent link here )? The company's thinking about using RFID technology to personalize television viewing to the individual -- and not just the household -- level
Heard about TiVo's new patent (actual patent link here)? The company's thinking about using RFID technology to personalize television viewing to the individual -- and not just the household -- level. (This sort of ties into Rebecca's column published today.) One scenario the company describes is a user being able to carry their preferences with them when they stay in a hotel out of town.
Needless to say, the ad possibilities are intriguing (while the privacy implications are a little creepy). An advertiser could potentially target TV ads to particular individuals -- wherever they are -- based upon behavioral and preference data. TiVo "Showcases" could be delivered only to those most likely to be interested in them. Hmm...
[via the MIT Advertising Lab blog]
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015