E-Mail Marketing in a Box

Rebecca Lieb | February 26, 2007 | 0 comments

Jeanne J.jpg In a box may be oversimplifying, but is a sense, that's what The E-Mail Marketing Kit is.

ClickZ's e-mail columnist extraordinaire, Jeanne Jennings, has just published this indispensable guide for e-mail marketers. It exhaustively covers every single step of the e-mail process, from developing strategy to getting messages into inboxes and complying with spam legislation.

The fact that the "book" is printed in the format of a tabbed binder makes everything you need to find almost ridiculously easily accessible. In an instant, it guides you through every e-mail related task on the table, from securing budget ("Why e-mail?) to tracking, reporting, list rental, design, and delivery.

The real value-add to this highly informational volume is a template-packed companion CD-ROM that will speed marketers through tedious processes such as creating RFPs, vetting and comparing ESPs, proofing, cost analysis, even templates for both marketing and newsletter e-mail messages.

If you're involved in e-mail marketing, you probably need this book.

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ABOUT THE AUTHOR

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.