Change.gov: Obama Brings Webroots Mojo to Transition Planning

  |  November 7, 2008   |  Comments

Have you seen Change.gov yet? We at ClickZ spent some time yesterday playing around with the site, which is the official online destination of president-elect Obama's administration

change-gov.jpgHave you seen Change.gov yet?

We at ClickZ spent some time yesterday playing around with the site, which is the official online destination of president-elect Obama's administration. It would seem BarackObama.com and My.BarackObama.com have been retired -- at least until 2012.

A few questions raised by the new online presence:

  • Is this a marketing or a government site? To the best of our knowledge, Change.gov marks the first time a major candidate has created a site for transition planning. A sober undertaking, right? Yet there are some promotional flourishes here, such as an a blog, an e-mail sign-up, even a countdown-to-inauguration clock. That's pretty close in spirit -- if not in intent -- to those Bush countdown clock keychains.

  • The supporter database: Can you take it with you? Political operators have wondered what will become of Obama's immense list of supporters. More to the point, what's to become of their e-mail addresses and mobile phone numbers? What of the Twitter account and its 121,000 followers? Will he tell them about this site? And what will he do with the e-mail addresses he's collecting on the Change.gov site?

  • Does Obama's administration really want to know what you think? Thousands of posts have been created at My.BarackObama.com, the multi-user blogging portal with around 1.5 million registered users. Now our future President is soliciting involvement again, by asking Change.gov visitors to Share your vision and Share your story. What happens to all those voices, posts and stories? Maybe they'll be taped to the White House fridge, to be doted on proudly at midnight-snack time.

    What are your thoughts?

  • ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
    ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

    ABOUT THE AUTHOR

    Zachary Rodgers

    Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

    COMMENTSCommenting policy

    comments powered by Disqus

    ClickZ Today is our #1 newsletter.
    Get a daily dose of digital marketing.

    COMMENTS

    UPCOMING EVENTS

    Featured White Papers

    ion Interactive Marketing Apps for Landing Pages White Paper

    Marketing Apps for Landing Pages White Paper
    Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

    eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

    Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
    A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

    Jobs

      • Contact Center Professional
        Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
      • Recruitment and Team Building Ambassador
        Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
      • Design and Publishing Specialist
        Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...