During IAC's Q4 2007 earnings call this morning, CEO Barry Diller said the firm has had "extensive conversations" with Microsoft and Yahoo regarding Ask.com
During IAC's Q4 2007 earnings call this morning, CEO Barry Diller said the firm has had "extensive conversations" with Microsoft and Yahoo regarding Ask.com. However, he added, they "simply did not have the ability...to bid for us."
As for the potential Microsoft/Yahoo pair up, Diller said he thinks it could benefit Ask.com. "I think this gives us an advantage,"' he said, noting, "at least a couple years of integration challenges" would be ahead of the combined firm while Ask would have all that time to "innovate." Indeed, morphing the two search platforms and advertising platforms, not to mention the business operation and staff would take quite some time.
IAC reported revenues for its Media and Advertising segment grew 42 percent to $226.6 million in Q4 2007 over the same period in 2006. The segment includes Citysearch, Evite and Ask.
"Within IAC Search & Media, network revenue growth outpaced that of proprietary revenue, primarily due to a wider adoption of sponsored listings products and toolbar distribution. Proprietary revenue grew on the strength of both Fun Web Products and Ask.com, which continues to see improved user retention and frequency," noted a company press release.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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