Microsoft Trumpets In-Game Ad Performance (Recommended Reading)

Zachary Rodgers | October 5, 2009 | 0 comments

A few stories ClickZ's editors are reading:

Microsoft Trumpets In-Game Ad Performance. Microsoft Advertising GM JJ Richards tackles what he says are misconceptions about the performance and effectiveness of Massive, the company's in-game ad network. (Microsoft Advertising blog)

Can Google Stay on Top of the Web? (BusinessWeek)

Ad Networks On Edge As Facebook Shuts Down Developers (AllFacebook)

Yahoo Buys Full Page Front Page Ad In Times Of India (TechCrunch)

Attend SES New York March 19-23 to learn the latest in social media marketing, integrated marketing, SEO, PPC, and more.

Subscribe:
Newsletters
RSS
Share:

ShareThis

COMMENTSCommenting policy

ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.