Barack Obama's campaign paid over $145,000 to local media buying firm Centro in February and March, according to FEC filings
Barack Obama's campaign paid over $145,000 to local media buying firm Centro in February and March, according to FEC filings. The Illinois Senator's camp paid the Chicago-based company $138,000 in February.
My guess is that money went towards a pre-primary effort aimed at Texas and Ohio voters in February. The campaign went through Centro to buy homepage placements on Texas and Ohio newspaper and TV sites. In addition to purchasing media for the effort, Centro produced the creative. So, just how much of those dollars went towards creative services and other costs for the video-enabled ads vs. actual local media is unclear.
I'll be discussing this campaign during a talk I'll give on local online political advertising Thursday morning at the Kelsey Group's Drilling Down on Local Conference. We'll also be distributing a booklet on how the presidential campaigns have used local online media during the primaries.
You can download a PDF version of All Primaries Are Local: 2008 Presidential Campaigns Buy Local Online for free today!
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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