Obama Local Media Spending

  |  April 28, 2008   |  Comments

Barack Obama's campaign paid over $145,000 to local media buying firm Centro in February and March, according to FEC filings

ClickZ_Campaign08_katefinal.jpgBarack Obama's campaign paid over $145,000 to local media buying firm Centro in February and March, according to FEC filings. The Illinois Senator's camp paid the Chicago-based company $138,000 in February.

My guess is that money went towards a pre-primary effort aimed at Texas and Ohio voters in February. The campaign went through Centro to buy homepage placements on Texas and Ohio newspaper and TV sites. In addition to purchasing media for the effort, Centro produced the creative. So, just how much of those dollars went towards creative services and other costs for the video-enabled ads vs. actual local media is unclear.

I'll be discussing this campaign during a talk I'll give on local online political advertising Thursday morning at the Kelsey Group's Drilling Down on Local Conference. We'll also be distributing a booklet on how the presidential campaigns have used local online media during the primaries.

You can download a PDF version of All Primaries Are Local: 2008 Presidential Campaigns Buy Local Online for free today!

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...
    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...