Starbucks: Cause Marketing and a 5 Cent Debate

  |  November 30, 2008   |  Comments

During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa. A debate about the campaign is playing out on YouTube, proof that promoting a philanthropic endeavor can spur as much discord as selecting a coffee blend.

During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa.

A debate about the campaign is playing out on YouTube, proof that promoting a philanthropic endeavor can spur as much discord as selecting a coffee blend.

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ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

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