Marketing News & Expert Advice
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During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa.
A debate about the campaign is playing out on YouTube, proof that promoting a philanthropic endeavor can spur as much discord as selecting a coffee blend.
Attend SES New York March 19-23 to learn the latest in social media marketing, integrated marketing, SEO, PPC, and more.
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ShareThisABOUT THE AUTHOR
Anna Maria Virzi, ClickZ's executive editor, is a journalist who's covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
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