NJ Gay Marriage Group Runs Web Ads Before Tomorrow's Vote on Issue

  |  January 6, 2010   |  Comments

It's crunch time for opponents and supporters of gay marriage in New Jersey

ClickZ News - Politics & AdvocacyIt's crunch time for opponents and supporters of gay marriage in New Jersey. Tomorrow, the NJ State Senate will vote on a bill allowing gay marriage.

In favor of gay marriage, Garden State Equality is running display ads through Google's network linking to a YouTube video on the organization's channel, which features 94 videos uploaded in the past year.

The group's videos also feature overlay ads linking to its site.

In addition to requesting that members forward the news about tomorrow's vote to "friends, relatives, organizational and congregational colleagues - and to your list servs and blogs," the group is urging supporters through its Twitter account to get the word out. "Have you messaged your Facebook friends and emailed your other friends yet?"

The New Jersey Family Policy Council seems to be the main opponent to the bill, though I haven't spotted any ads running from that group. While GSE appears to have its social media marketing act more together than gay marriage rivals, a coalition group called Protect Marriage NJ, which includes the NJFPC, does have a Facebook group and
YouTube channel. And, while I haven't located a Twitter presence for NJFPC nor the coalition group, that doesn't mean the message isn't getting out via Twitter.

For instance, the Catholic Diocese of Camden's Twitter account featured the following post in December: "ACTION ALERT to Protect Marriage: New Jersey Catholic Conference149 North Warren StreetTrenton,... http://twurl.nl/w4h016 camdendiocese.org."




ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...