It's crunch time for opponents and supporters of gay marriage in New Jersey. Tomorrow, the NJ State Senate will vote on a bill allowing gay marriage.
In favor of gay marriage, Garden State Equality is running display ads through Google's network linking to a YouTube video on the organization's channel, which features 94 videos uploaded in the past year.
The group's videos also feature overlay ads linking to its site.
In addition to requesting that members forward the news about tomorrow's vote to "friends, relatives, organizational and congregational colleagues - and to your list servs and blogs," the group is urging supporters through its Twitter account to get the word out. "Have you messaged your Facebook friends and emailed your other friends yet?"
The New Jersey Family Policy Council seems to be the main opponent to the bill, though I haven't spotted any ads running from that group. While GSE appears to have its social media marketing act more together than gay marriage rivals, a coalition group called Protect Marriage NJ, which includes the NJFPC, does have a Facebook group and
YouTube channel. And, while I haven't located a Twitter presence for NJFPC nor the coalition group, that doesn't mean the message isn't getting out via Twitter.
For instance, the Catholic Diocese of Camden's Twitter account featured the following post in December: "ACTION ALERT to Protect Marriage: New Jersey Catholic Conference149 North Warren StreetTrenton,... http://twurl.nl/w4h016 camdendiocese.org."
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
December 12, 2013
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