I'm a baseball fan (OK, addict), but evidently I'm just not going about it the right way. If I were a true fan, I'd act like one, which according to Major League Baseball means I should be posting baseball video to the Web. Hmmm...and all this time I thought watching, listening to and going to the games was enough....
The league's new post-season push features the tagline, "You're a fan. Act Like One."
To push post-season play (which they gotta do since lots of people don't watch after their hometown teams drop out of the race), MLB is launching a campaign. In addition to expanding its media partnerships with Turner Broadcasting, Fox Sports and MLB.com to promote the "There's Only One October" effort, MLB is launching actober.com, so, "fans can start to generate their own favorite October moments," according to the MLB.com story.
Basically, MLB will provide access to its archive of past post-season footage. "Fans can utilize the vintage footage of those great feats to create their own 'actober' moments with the goal of winning tickets to the 2007 World Series." Of course, unless you're posting your own photos or film from a game -- or you're Reggie Jackson or some other post-season hero -- you won't be generating your own content, you'll be mashing clips provided by MLB. The league will use the user productions to determine "what moments should be represented in the advertising campaign."
The marketing push is extra-early this year considering we're only midway through the regular season, the Mets only have half the team on the D.L., Bonds hasn't even broken Hank's record yet, and Zambrano's only maimed one teammate so far.
Oh, and if the Geico cavemen aren't annoying enough to watch every commercial break, get ready for comedian Dane Cook. He'll be featured in the TV spots.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014