You're a Baseball Fan. Create Content Like One.

  |  July 10, 2007   |  Comments

I'm a baseball fan (OK, addict), but evidently I'm just not going about it the right way

metsgotpostseason.jpgI'm a baseball fan (OK, addict), but evidently I'm just not going about it the right way. If I were a true fan, I'd act like one, which according to Major League Baseball means I should be posting baseball video to the Web. Hmmm...and all this time I thought watching, listening to and going to the games was enough....

The league's new post-season push features the tagline, "You're a fan. Act Like One."

To push post-season play (which they gotta do since lots of people don't watch after their hometown teams drop out of the race), MLB is launching a campaign. In addition to expanding its media partnerships with Turner Broadcasting, Fox Sports and MLB.com to promote the "There's Only One October" effort, MLB is launching actober.com, so, "fans can start to generate their own favorite October moments," according to the MLB.com story.

Basically, MLB will provide access to its archive of past post-season footage. "Fans can utilize the vintage footage of those great feats to create their own 'actober' moments with the goal of winning tickets to the 2007 World Series." Of course, unless you're posting your own photos or film from a game -- or you're Reggie Jackson or some other post-season hero -- you won't be generating your own content, you'll be mashing clips provided by MLB. The league will use the user productions to determine "what moments should be represented in the advertising campaign."

The marketing push is extra-early this year considering we're only midway through the regular season, the Mets only have half the team on the D.L., Bonds hasn't even broken Hank's record yet, and Zambrano's only maimed one teammate so far.

Oh, and if the Geico cavemen aren't annoying enough to watch every commercial break, get ready for comedian Dane Cook. He'll be featured in the TV spots.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...