As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is putting out the call to find more advertisers willing to share PPC data to include in the study.
Allow me to step up on my soapbox:
Everyone agrees that click fraud is a problem of some size to advertisers buying pay-per-click ads, and this could be a big step toward coming up with solutions. There will be no resolution unless enough data can be gathered to get a real look at the problem. Yes, it might be a pain, and yes, it might not lead to anything. But if there's ever going to be a chance to fix this industry-wide problem, people are going to have to go out of their way, think of someone besides themselves, and make a sacrifice.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014