SEMPO Needs Data Donors

  |  October 3, 2006   |  Comments

As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is putting out the call to find more advertisers willing to share PPC data to include in the study. Allow me to step up on my soapbox: Everyone agrees that click fraud is a problem of some size to advertisers buying pay-per-click ads, and this could be a big step toward coming up with solutions

As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is putting out the call to find more advertisers willing to share PPC data to include in the study.

Allow me to step up on my soapbox:
Everyone agrees that click fraud is a problem of some size to advertisers buying pay-per-click ads, and this could be a big step toward coming up with solutions. There will be no resolution unless enough data can be gathered to get a real look at the problem. Yes, it might be a pain, and yes, it might not lead to anything. But if there's ever going to be a chance to fix this industry-wide problem, people are going to have to go out of their way, think of someone besides themselves, and make a sacrifice.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...