Bing Continues to Gain Share in Week Two

Zachary Rodgers | June 17, 2009 | 0 comments

Microsoft's relaunched search experience continued to pile on new users in its second week, according to a new comScore estimate.

After gaining market share of almost 2 percent during the the first week of its launch (June 1 to 5), Microsoft racked up another 1 percent of share last week (June 8 to 12), the researcher said. That put Microsoft's average daily reach among U.S. searchers at 16.7 percent, up 3 percentage points from pre-Bing levels. Its share of search result pages grew by the same amount, increasing to 12.1 percent last week.

The finding by ComScore suggests the extensive advertising and PR around Bing are doing what they're supposed to. However the real test will come in future weeks and months, when the early trial users either stick with Bing or go back to their previous search engine of choice.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.