2-in-10 Are Connected Kids
Roughly 27 million U.S. surfers during September 2003 were between the ages of 2 and 17.
More than 2-in-10 Internet users during September 2003 were between the ages of 2 and 17, according to demographic data from Nielsen//NetRatings.
The research firm found that roughly 27 million U.S. Internet users between the ages of 2 and 17 logged on from home in September 2003, including 12 million aged 2-11, and 14.9 million teens aged 12-17.
While DisneyChannel.com captured the largest unique audience of 2-to-11-year-olds, Diva Starz had the highest market share, and OriginalIcons.com and Blunt Truth were tops with teens.
| Top Online Destinations Most Visited by those Aged 2-11, September 2003 (U.S., Home) |
||
|---|---|---|
| Site | Unique Audience Composition |
Unique Audience |
| Diva Starz | 54% | 203,000 |
| ToonTown Online | 57% | 415,000 |
| Polly Pocket | 46% | 235,000 |
| Barbie | 41% | 452,000 |
| DisneyChannel.com | 39% | 1,061,000 |
| Source: Nielsen//NetRatings | ||
| Top Online Destinations Most Visited by those Aged 12-17, September 2003 (U.S., Home) |
||
|---|---|---|
| Site | Audience Composition |
Unique Audience |
| Originalicons.com | 78% | 353,000 |
| Blunt Truth | 76% | 496,000 |
| Teen People | 74% | 209,000 |
| FireHotQuotes.com | 73% | 251,000 |
| Buddy4u.com | 73% | 279,000 |
| Source: Nielsen//NetRatings | ||
“Mattel, Disney and Teen People are doing an excellent job of attracting their target audience to brand and promote key products, which positions these companies well as we head into the holiday shopping season,” said Dawn Brozek, senior analyst, Nielsen//NetRatings.
