Broadband serves 78 percent of American active online at-home Web users.
Seventy-eight percent of the U.S. active home online population connects via broadband. Their top online activities include gaming, instant messaging, social networking and e-mail, according to data released by Nielsen//NetRatings.
The number of active home users connecting through broadband is up 13 points from one year ago. Eighty-two percent of time spent online is attributed to Internet users with high-speed access. This group spent an average 34 hours and 50 minutes per person online in November, versus 26 hours and 13 minutes for narrowband users. Broadband users averaged 1,574 pages views in November, versus 681 pages for dial-up users.
Electronic Arts' online gaming site Pogo.com and EA.com attracted the most broadband time per person. Pogo.com averaged 4 hours and 23 minutes per person, and EA.com 3 hours and 42 minutes per broadband user. AOL Instant Messenger garnered an average 3 hours and 23 minutes of broadband time spent in November.
|Top U.S. Sites by Time Per Home Broadband Users, November 2006|
|Site||Broadband Time per Person (hh:mm:ss)||Broadband Percentage of Site's Total Time||Broadband Unique Audience (000)|
|AOL Instant Messenger||3:23:36||87.13||31,634|
|Source: Nielsen//NetRatings, December 2006|
Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.