Miller Out as Head of AOL, NBCU's Randy Falco Steps In

  |  November 16, 2006   |  Comments

Jonathan Miller was one year into a new three-year contract.

Time Warner has ousted AOL chairman and CEO Jonathan Miller, replacing him with longtime NBC Universal vet Randy Falco.

Falco, formerly the president and COO of NBC Universal Television Group, takes the top spot at AOL that Miller has held for four years. He will be responsible for continuing AOL's transformation from subscription-based access provider to ad-supported media company.

"A key to Time Warner's digital future, AOL is showing early success in transitioning to an advertising-focused business model, and Randy is a first-rate choice to ensure AOL realizes its promise," Dick Parsons, Time Warner chairman and CEO, said in a statement.

At NBC, Falco had commercial and operational responsibility for the television group, including working with advertisers, affiliates and distribution partners. He also led the National Broadband Company (NBBC) online video distribution business the company launched in September. Falco had worked for NBC since graduating college more than 30 years ago, holding several executive positions with NBC's television properties and Olympics efforts.

Miller was one of the primary architects of AOL's new strategy, which Parsons said earlier this month was showing progress. He was one year into a new three-year deal with Time Warner, after he successfully brought stability after a string of CEOs were hired and fired.

Apparently, Time Warner bosses felt that Miller's operational abilities did not match his strategic strengths. In a statement, Time Warner president and COO Jeff Bewkes praised Falco's past successes in operations, business development, video programming and advertising-supported businesses. "Randy brings the right tools to run AOL at this important time in its history," he said. At the same time, Parsons praised Miller for his "far-sighted leadership", and Bewkes credited Miller for contributing to the turnaround strategy.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...