Platform-A Names Top Sales Guy as Armstrong Takes Reins at AOL

  |  April 8, 2009   |  Comments

Mark Ellis is promoted to EVP of sales as Tim Armstrong begins a 100-day evaluation of the company.

On the heels of Tim Armstrong officially assuming the helm at AOL, the company's Platform-A ad network announced another staffing change: Mark Ellis, former SVP of vertical and product sales, is now executive VP of sales.

Ellis' role will be to expand Platform-A's digital ad sales, bolster its sales force and "fully leverage" the company's reach and technologies, according to an announcement. Ellis, who has been with AOL for five years, will work in the company's New York office.

In a statement, Ellis described his appointment as part of "a new day at AOL and at Platform-A." Indeed, with Armstrong now the company's CEO, there is plenty of talk going on about rebirth in the company. A former Google SVP, Armstrong was hired in March to replace Randy Falco as Chairman and CEO of AOL.

In a memo to AOL staff obtained by AllThingsD, Armstrong said AOL has a promising future and he spelled out some goals for his first 100 days on the job.

"Over the next 100 days, I'll be running a process to hear from all of you and many of the important partners connected to AOL," wrote Amstrong. "We'll sit together in our offices around the world and have open forums about what we're building for the future and what we're accomplishing today."

The new CEO said there will be an "All-Hands meeting" in mid-July, when the first 100 days are over, at which company executives will review internal and external suggestions and discuss a strategic direction for AOL. "Most importantly, we will set a course and focus all of our resources to make that course a success," wrote Anderson, who said he planned to visit all the company's offices around the world prior to the July meeting.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...