E-mail Show Lands in S.F. Inbox

  |  November 18, 2002   |  Comments

The ClickZ E-Mail Strategies show comes to Silicon Valley with a host of attachments designed to better understand critical e-mail production issues.

E-mail has changed the way we do business. It's immediate, inexpensive and in your face.

But in the vicious battle for the Inbox, knowing how to separate your company's message from run-of-the-mill spam is a delicate balancing act. Market research firm Radicati Group estimates spam output will soar seven-fold to around 15 billion messages a day by 2006.

Fortunately for email lovers, the ClickZ E-Mail Strategies Fall 2002 Conference and Expo is coming to the Fairmount Hotel in San Francisco after standing room only events in New York City and Chicago earlier this year.

The two-day event (November 18, 19) is sponsored by ClickZ, internet.com, ChannelSeven.com and Jupiterresearch.com (which are all part of the parent company of this site .

The popular traveling show provides comprehensive conference tracks covering both the marketing and production of all aspects of email and the practices that work for both profit and non-profit organizations.

"We are careful to choose speakers who are very knowledgeable about their subject matter," says a ClickZ spokeman. "We typically do not ask vendors to fill that role, so we can be sure that our content is not biased. Like the ClickZ site, our conferences are edgy and honest, creating a more intimate conference experience for our attendees."

The lineup of conference speakers includes Digital Impact Fellow Hans Peter Brondmo, best selling author of The Eng@ged Customer: The New Rules of Internet Direct Marketing.

Brondmo has pioneered many leading database driven email communications and marketing programs for clients such as Hewlett Packard, OfficeMax and Victoria's Secret.

Attendees will also learn how to write a great email message that delivers and increases response; build and manage successful email lists; calculate the ROI of their email campaign; and understand critical email production issues such as in-house distribution vs. outsourcing and converting from free to paid email newsletters.


COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.