Facebook was fastest growing site in terms of views.
Online video views from U.K. users grew 37 percent in 12 months, according to data from comScore. The measurement firm estimates users streamed a total of 5.5 billion videos in February 2010, up from around 4 billion in February 2009.
As in the U.S., Google sites continued to dominate the space, accounting for just under half of videos streamed during the month. However, its growth in views lagged behind the 37 percent benchmark, increasing by 17 percent, year-over-year.
The main growth drivers, however, were sites such as BBC properties, Megavideo.com, and Facebook.com, which experienced growth of 143 percent, 103 percent, and 205 percent, respectively.
|Top U.K. Online Video Content Properties by Videos Viewed, February 2010 vs February 2009|
|Videos Viewed (000)|
|Property||Feb 2009||Feb 2010||Change (%)|
|Source: comScore Media Metrix, 2010|
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014