U.K. Online Video Views up 37 Percent in a Year

Jack Marshall | April 30, 2010 | 0 comments

Online video views from U.K. users grew 37 percent in 12 months, according to data from comScore. The measurement firm estimates users streamed a total of 5.5 billion videos in February 2010, up from around 4 billion in February 2009.

As in the U.S., Google sites continued to dominate the space, accounting for just under half of videos streamed during the month. However, its growth in views lagged behind the 37 percent benchmark, increasing by 17 percent, year-over-year.

The main growth drivers, however, were sites such as BBC properties, Megavideo.com, and Facebook.com, which experienced growth of 143 percent, 103 percent, and 205 percent, respectively.

Top U.K. Online Video Content Properties by Videos Viewed, February 2010 vs February 2009
	Videos Viewed (000)
Property	Feb 2009	Feb 2010	Change (%)
Total Audience	4,017,400	5,504,984	37
Google Sites	2,111,012	2,477,398	17
BBC Sites	57,567	139,788	143
Megavideo.com	26,289	53,485	103
Facebook.com	14,001	42,674	205
Microsoft Sites	36,899	41,424	12
Channel 4	31,335	39,364	26
Dailymotion.com	17,804	31,360	76
ITV Sites	12,085	28,245	134
Blinkx	9,501	28,840	204
Sky Sites	8,171	19,541	139
Source: comScore Media Metrix, 2010