Facebook was fastest growing site in terms of views.
Online video views from U.K. users grew 37 percent in 12 months, according to data from comScore. The measurement firm estimates users streamed a total of 5.5 billion videos in February 2010, up from around 4 billion in February 2009.
As in the U.S., Google sites continued to dominate the space, accounting for just under half of videos streamed during the month. However, its growth in views lagged behind the 37 percent benchmark, increasing by 17 percent, year-over-year.
The main growth drivers, however, were sites such as BBC properties, Megavideo.com, and Facebook.com, which experienced growth of 143 percent, 103 percent, and 205 percent, respectively.
|Top U.K. Online Video Content Properties by Videos Viewed, February 2010 vs February 2009|
|Videos Viewed (000)|
|Property||Feb 2009||Feb 2010||Change (%)|
|Source: comScore Media Metrix, 2010|
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014