MyPoints.com Buys Offline Loyalty Player

  |  January 28, 2000   |  Comments

Internet direct marketer and loyalty player MyPoints.com on Thursday ventured intothe offline world with the acquisition of Alliance Development Group (ADG),which develops and manages loyalty programs for co-branded credit cards.

Internet direct marketer and loyalty player MyPoints.com Thursday ventured into the offline world with the acquisition of Alliance Development Group (ADG), which develops and manages loyalty programs for co-branded credit cards.

Financial terms of the transaction weren't disclosed. The purchase is another example, like that of America Online and Time Warner, of an Internet company with a high valuation buying an offline player.

MyPoints.com says the move is a way for it to expand beyond Internet loyalty programs into the larger universe.

"ADG is a recognized leader in the customer loyalty industry,'" says Steve Markowitz, chairman and chief executive officer of MyPoints.com.

"We share a common 'clicks and mortar' vision and have extremely complementary products and services. By leveraging the expertise and relationships of ADG, MyPoints.com looks forward to offering members and merchant partners innovative products that bridge the online and offline worlds."

ADG's programs let cardholders earn points with each dollar spent on their co-branded MasterCard or Visa credit card, which they can then redeem for travel, entertainment and merchandise rewards.

ADG's partners include The Kroger Co. and several divisions of Albertsons, which are among the nation's largest supermarket retailers. ADG's bank partners include US Bank and Bank of America.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...