Razorfish continues to pare its staff as the recession chugs along. The digital ad agency laid off about 10 percent of its Manhattan-based staff earlier this month. The company cited the economic downturn as a main reason for the layoffs.
"Razorfish, like most companies in our industry has been reacting to the recession," Razorfish Marketing Director David Deal told ClickZ News.
Deal also suggested staff reorganization was a factor. "We've been aligning our skills with long-term client demand," he said, adding that the Microsoft-owned firm "[feels] good about client demand long-term."
In February, Razorfish let go 70 people from West coast offices in Los Angeles, Portland, San Francisco, and Seattle. The company also blamed the economy for those layoffs, in particular ad budget cuts among its financial and technology clients.
Lower financial advertiser budgets were also the reason given for New York staff reductions in October of last year. Then, Razorfish handed pink slips to 40, at the time about 2 percent of its national workforce.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
December 12, 2013
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