Halsey follows up its Lyris buy.
Holding company J.L. Halsey, which bought Lyris in May, has snatched up a second major stake in the email space with the acquisition of Uptilt Inc., which does business as EmailLabs.
The all-cash deal was for $19.5 million, with a future payment of up to $2.5 million linked to performance. After the deal closes, EmailLabs chairman and CEO David Sousa will resign, as will CTO Adrian Liang. Both will continue on as advisors to the company.
The email marketing space has undergone considerable consolidation this summer. In addition to J.L. Halsey's buyout of Lyris, Alliance Data Systems' Epsilon signed a deal to acquire Bigfoot Interactive. Halsey said it would seek further acquisition opportunities in the email marketing space.
Ninety-seven percent of EmailLabs' revenues comes from hosted email marketing services. Revenue last year was $5.7 million, which the company has already topped in the first three quarters of 2005.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET