Google Further 'Defines' Search

  |  October 21, 2003   |  Comments

Baffled by bling-bling? Perplexed by prairie-dogging? Confused by carcooning? Google can help.

Baffled by bling-bling? Perplexed by prairie-dogging? Confused by carcooning? Google can help.

The search engine powerhouse has introduced a glossary feature to troll the Web for definitions. The Mountain View, Calif., company says its particularly well-suited for slang and newer terms such as "search engine," that are likely to appear online before they do in print.

The technology was developed by Google Labs, a unit dedicated to new technology, and has been in testing for 18 months. International versions will be introduced in coming months.

"(A search command) emerges from testing when we feel it's ready for prime time," a Google spokesman told internetnews.com. "Certainly, the quality and reliability have to be there."

Users type the word "define," then a space, and the word or phrase they want defined into the Google.com search pane. If Google has seen a definition on the Web, it retrieves and display it on a results page. The commands "what is" and "definition" also work.

Results are highlighted as "Web Definition" followed by the text of the Web-generated definition. If Google finds several entries, users are presented with a link to a complete list.

Google still has a deal with dictionary.com to provide its content. On the results page, users can click on the word they entered in the blue results bar and access the dictionary.com definition.

Of course, rival search engines routinely include definitions as part of their results. And there are other sites specializing in slang and new terms, including Urban Dictionary, which allows users to submit their own words, and Word Spy, which compiles and defines words and phrases popping up in the media.

Earlier this year, Word Spy ran afoul of Google's intellectual property lawyers who wanted to be sure when people "use 'Google,' they are referring to the services our company provides and not to Internet searching in general."

Lawyers weren't as upset with the definition as they were the lack of mention of the corporate entity. Word Spy's editor modified the entry by inserting trademark information, which satisfied Google.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...