The video ad solutions player steps out of the banner with a new 'VideoStitial' format.
A new online video ad format from Eyewonder appeared in an Intel campaign this week on major financial sites.
The "VideoStitial," a between-page streaming unit, made its debut in placements on BusinessWeek Online and Forbes.com. The creative was developed by marketing agency Euro RSCG 4D.
The VideoStitial marks the company's first stab at between-page advertising, an approach historically dominated by Unicast's Superstitial and, more recently, its Video Commercial units.
"Our stuff has always been in page or in traditional pop-ups until now," said Eyewonder's Mike Griffin, executive VP of business development. Griffin said the unit can also act as a "Prestitial," or introductory ad, which plays when a visitor first arrives at a Web site.
The VideoStitial's between-page capabilities are provided through a partnership with FPBA Group, whose CommFlash technology enables the insertion of full-screen rich media ads before a site visitor is permitted to see requested content. Eyewonder will additionally benefit from FPBA's network of approximately 250 sites that can immediately accept the units.
"It makes repurposing TV spots online very easy, and it also gives advertisers the opportunity to incorporate additional interactive features like data capture," said Howard Manus, VP of operations for BusinessWeek Online.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT