The video ad solutions player steps out of the banner with a new 'VideoStitial' format.
A new online video ad format from Eyewonder appeared in an Intel campaign this week on major financial sites.
The "VideoStitial," a between-page streaming unit, made its debut in placements on BusinessWeek Online and Forbes.com. The creative was developed by marketing agency Euro RSCG 4D.
The VideoStitial marks the company's first stab at between-page advertising, an approach historically dominated by Unicast's Superstitial and, more recently, its Video Commercial units.
"Our stuff has always been in page or in traditional pop-ups until now," said Eyewonder's Mike Griffin, executive VP of business development. Griffin said the unit can also act as a "Prestitial," or introductory ad, which plays when a visitor first arrives at a Web site.
The VideoStitial's between-page capabilities are provided through a partnership with FPBA Group, whose CommFlash technology enables the insertion of full-screen rich media ads before a site visitor is permitted to see requested content. Eyewonder will additionally benefit from FPBA's network of approximately 250 sites that can immediately accept the units.
"It makes repurposing TV spots online very easy, and it also gives advertisers the opportunity to incorporate additional interactive features like data capture," said Howard Manus, VP of operations for BusinessWeek Online.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT