The video ad solutions player steps out of the banner with a new 'VideoStitial' format.
A new online video ad format from Eyewonder appeared in an Intel campaign this week on major financial sites.
The "VideoStitial," a between-page streaming unit, made its debut in placements on BusinessWeek Online and Forbes.com. The creative was developed by marketing agency Euro RSCG 4D.
The VideoStitial marks the company's first stab at between-page advertising, an approach historically dominated by Unicast's Superstitial and, more recently, its Video Commercial units.
"Our stuff has always been in page or in traditional pop-ups until now," said Eyewonder's Mike Griffin, executive VP of business development. Griffin said the unit can also act as a "Prestitial," or introductory ad, which plays when a visitor first arrives at a Web site.
The VideoStitial's between-page capabilities are provided through a partnership with FPBA Group, whose CommFlash technology enables the insertion of full-screen rich media ads before a site visitor is permitted to see requested content. Eyewonder will additionally benefit from FPBA's network of approximately 250 sites that can immediately accept the units.
"It makes repurposing TV spots online very easy, and it also gives advertisers the opportunity to incorporate additional interactive features like data capture," said Howard Manus, VP of operations for BusinessWeek Online.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT