The video ad solutions player steps out of the banner with a new 'VideoStitial' format.
A new online video ad format from Eyewonder appeared in an Intel campaign this week on major financial sites.
The "VideoStitial," a between-page streaming unit, made its debut in placements on BusinessWeek Online and Forbes.com. The creative was developed by marketing agency Euro RSCG 4D.
The VideoStitial marks the company's first stab at between-page advertising, an approach historically dominated by Unicast's Superstitial and, more recently, its Video Commercial units.
"Our stuff has always been in page or in traditional pop-ups until now," said Eyewonder's Mike Griffin, executive VP of business development. Griffin said the unit can also act as a "Prestitial," or introductory ad, which plays when a visitor first arrives at a Web site.
The VideoStitial's between-page capabilities are provided through a partnership with FPBA Group, whose CommFlash technology enables the insertion of full-screen rich media ads before a site visitor is permitted to see requested content. Eyewonder will additionally benefit from FPBA's network of approximately 250 sites that can immediately accept the units.
"It makes repurposing TV spots online very easy, and it also gives advertisers the opportunity to incorporate additional interactive features like data capture," said Howard Manus, VP of operations for BusinessWeek Online.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014