Rankings of the top 50 Internet advertisers by media value in October 2008.The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|1||Honda Fit: Asian passenger auto||21,967.5||Auto|
|6||University of Phoenix: online||7,383.0||Edu|
|9||Norwegian Cruise Lines||6,017.0||T/H|
|13||E-Trade Securities: corporate promotion||5,356.3||Fin|
|14||E-Trade Financial: online||5,073.3||Fin|
|17||University of Phoenix||4,381.2||Edu|
|18||Vacations to Go Travel Service: online||4,219.0||T/H|
|20||Best Buy Electronic Store||3,906.7||Ret|
|21||Scottrade Stock Brokerage: consumer services||3,741.3||Fin|
|22||Acura TL: Asian passenger auto||3,730.7||Auto|
|23||Budweiser American Ale||3,719.1||CPG|
|24||Obama for President||3,703.9||Misc|
|27||Circuit City Store||3,310.4||Ret|
|28||Capital One Orbitz: personal credit card: Visa||3,256.1||Fin|
|31||Lincoln MKS: domestic passenger auto||3,016.0||Auto|
|32||Home Depot Home Center||2,882.9||Ret|
|33||Charles Schwab: consumer services||2,870.5||Fin|
|34||Ford Flex: domestic crossover utility vehicle||2,846.9||Auto|
|37||Chevrolet Traverse: domestic crossover utility vehicle||2,741.4||Auto|
|40||Bank of America: free consumer checking||2,600.0||Fin|
|41||TD Ameritrade Brokerage: online||2,539.7||Fin|
|42||Freetriplescore.com Credit Report||2,514.0||Fin|
|43||Saw V: movie||2,506.9||M/E|
|44||Wall Street Journal Newspaper: online||2,476.0||M/E|
|46||Starz Cable TV||2,457.9||M/E|
|47||LG Rally for Music: online||2,445.3||M/E|
|48||E-Trade Financial: consumer services||2,344.2||Fin|
|49||HP Thin Clients: desktop computer||2,264.5||Tech|
|50||Lowes Building Supply Store||2,188.5||Ret|
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in September 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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