Top 50 Advertisers by Media Value in October 2008

  |  January 9, 2009   |  Comments

Rankings of the top 50 Internet advertisers by media value in October 2008.

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
October 2008
Position Advertiser Media Value
1 Honda Fit: Asian passenger auto 21,967.5 Auto
2 Scottrade: online 15,926.3 Fin
3 AT&T Wireless 10,122.6 Tech
4 7,643.0 Misc
5 Sprint Wireless 7,579.1 Tech
6 University of Phoenix: online 7,383.0 Edu
7 6,315.0 Fin
8 Verizon Wireless 6,149.2 Tech
9 Norwegian Cruise Lines 6,017.0 T/H
10 realty 5,701.1 Class
11 Mortgage 5,617.9 Fin
12 5,582.0 M/E
13 E-Trade Securities: corporate promotion 5,356.3 Fin
14 E-Trade Financial: online 5,073.3 Fin
15 Netflix 5,068.1 M/E
16 Barix Clinics 4,850.2 H/F
17 University of Phoenix 4,381.2 Edu
18 Vacations to Go Travel Service: online 4,219.0 T/H
19 3,980.8 Ret
20 Best Buy Electronic Store 3,906.7 Ret
21 Scottrade Stock Brokerage: consumer services 3,741.3 Fin
22 Acura TL: Asian passenger auto 3,730.7 Auto
23 Budweiser American Ale 3,719.1 CPG
24 Obama for President 3,703.9 Misc
25 3,520.1 Fin
26 Nasonex 3,512.3 H/F
27 Circuit City Store 3,310.4 Ret
28 Capital One Orbitz: personal credit card: Visa 3,256.1 Fin
29 3,235.7 Fin
30 3,183.4 Class
31 Lincoln MKS: domestic passenger auto 3,016.0 Auto
32 Home Depot Home Center 2,882.9 Ret
33 Charles Schwab: consumer services 2,870.5 Fin
34 Ford Flex: domestic crossover utility vehicle 2,846.9 Auto
35 2,826.4 Ret
36 coupons 2,820.9 Misc
37 Chevrolet Traverse: domestic crossover utility vehicle 2,741.4 Auto
38 AOL Travel 2,663.4 M/E
39 2,631.9 M/E
40 Bank of America: free consumer checking 2,600.0 Fin
41 TD Ameritrade Brokerage: online 2,539.7 Fin
42 Credit Report 2,514.0 Fin
43 Saw V: movie 2,506.9 M/E
44 Wall Street Journal Newspaper: online 2,476.0 M/E
45 Walletpop: online 2,461.0 Fin
46 Starz Cable TV 2,457.9 M/E
47 LG Rally for Music: online 2,445.3 M/E
48 E-Trade Financial: consumer services 2,344.2 Fin
49 HP Thin Clients: desktop computer 2,264.5 Tech
50 Lowes Building Supply Store 2,188.5 Ret
GRAND TOTAL $229,851
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in September 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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Enid Burns

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