Top 50 Advertisers by Media Value in October 2008

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The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value, October 2008
Position	Advertiser	Media Value ($000)	Sector
1	Honda Fit: Asian passenger auto	21,967.5	Auto
2	Scottrade: online	15,926.3	Fin
3	AT&T Wireless	10,122.6	Tech
4	Classmates.com	7,643.0	Misc
5	Sprint Wireless	7,579.1	Tech
6	University of Phoenix: online	7,383.0	Edu
7	ShareBuilder.com	6,315.0	Fin
8	Verizon Wireless	6,149.2	Tech
9	Norwegian Cruise Lines	6,017.0	T/H
10	Homepages.com: realty	5,701.1	Class
11	Lendingtree.com Mortgage	5,617.9	Fin
12	Pogo.com	5,582.0	M/E
13	E-Trade Securities: corporate promotion	5,356.3	Fin
14	E-Trade Financial: online	5,073.3	Fin
15	Netflix	5,068.1	M/E
16	Barix Clinics	4,850.2	H/F
17	University of Phoenix	4,381.2	Edu
18	Vacations to Go Travel Service: online	4,219.0	T/H
19	Target.com	3,980.8	Ret
20	Best Buy Electronic Store	3,906.7	Ret
21	Scottrade Stock Brokerage: consumer services	3,741.3	Fin
22	Acura TL: Asian passenger auto	3,730.7	Auto
23	Budweiser American Ale	3,719.1	CPG
24	Obama for President	3,703.9	Misc
25	FXCM.com	3,520.1	Fin
26	Nasonex	3,512.3	H/F
27	Circuit City Store	3,310.4	Ret
28	Capital One Orbitz: personal credit card: Visa	3,256.1	Fin
29	LowerMyBills.com	3,235.7	Fin
30	Monster.com	3,183.4	Class
31	Lincoln MKS: domestic passenger auto	3,016.0	Auto
32	Home Depot Home Center	2,882.9	Ret
33	Charles Schwab: consumer services	2,870.5	Fin
34	Ford Flex: domestic crossover utility vehicle	2,846.9	Auto
35	Amazon.com	2,826.4	Ret
36	CoolSavings.com: coupons	2,820.9	Misc
37	Chevrolet Traverse: domestic crossover utility vehicle	2,741.4	Auto
38	AOL Travel	2,663.4	M/E
39	Degrees.info	2,631.9	M/E
40	Bank of America: free consumer checking	2,600.0	Fin
41	TD Ameritrade Brokerage: online	2,539.7	Fin
42	Freetriplescore.com Credit Report	2,514.0	Fin
43	Saw V: movie	2,506.9	M/E
44	Wall Street Journal Newspaper: online	2,476.0	M/E
45	Walletpop: online	2,461.0	Fin
46	Starz Cable TV	2,457.9	M/E
47	LG Rally for Music: online	2,445.3	M/E
48	E-Trade Financial: consumer services	2,344.2	Fin
49	HP Thin Clients: desktop computer	2,264.5	Tech
50	Lowes Building Supply Store	2,188.5	Ret
	GRAND TOTAL	$229,851
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
View: Top 50 Internet Advertisers in September 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.